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    Best practice

    ABM Best Practice Briefing

    Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and actionable insights to build on your skill set.

    Learn How ABM Can Help You Align Sales and Marketing

    Set the sales and marketing silos to one side. ABM can help you get your team’s singing off the same hymn sheet.

    (30 uncut minutes of the full 60-minute Best Practice Briefing)

    About the Trainer

    Robert Norum, ABM & Demand Strategy Expert, Propolis

    Robert is a B2B Marketer with over 30 years of experience. He has worked in magazine publishing, IT distribution, marketing agencies, and for the last 19 years as an independent marketing consultant. During this time he has worked on brand, demand-gen, channel, e-commerce, and sales enablement. For the last 10 years, Robert has specialized in ABM working with a number of leading agencies and directly for a wide cross-section of global brands. Since 2017, Robert has delivered the ABM Essentials training course for B2B Marketing training for over 500 marketing professionals in the process.

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    Ready for more confident decision-making?

    Join the B2B marketing leaders and teams using Propolis to help deliver stronger commercial results.

    The number one go-to-resource for B2B marketers across the globe