Skip to content
    B2B Marketing

    Best practice

    Brand Best Practice Briefing

    Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and actionable insights to build on your skill set.

    Strategic B2B brand management: Choosing between refresh, audit, and rebrand

    This Best Practice Briefing shares a structured, four-step process that helps B2B marketers decide whether to pursue a brand refresh, conduct a comprehensive brand audit, or undertake a full rebrand.

    (30 uncut minutes of the full 60-minute Best Practice Briefing)

    Return to Strategy Pack

    About the Expert

    Darren Coleman, Brand Expert, Propolis

    Darren is the Brand Expert for Propolis. He specializes in helping brands drive growth and retain relevance through brand experiences and has been doing this for 25+ years across Europe, the Middle East, and Asia Pacific. Johnson & Johnson, Faurecia, Dubai Properties, Abbot, FUJIFILM, Nikon, and Orange are some of the brands he’s helped. Darren’s PhD focuses on B2B services brand performance, whilst his book Building Brand Experiences: A Practical Guide to Retaining Brand Relevance helps brand marketers structure and then scale their approach to building brand experiences. Darren is a member of the Advisory Council at Harvard Business Review.

    More best practice briefings

    Commcercial Marketer Best Practice Briefing

    A guide to overcoming the biggest challenges to becoming a commercial marketer.

    Watch

    ABM Best Practice Briefing

    Learn How ABM Can Help You Align Sales and Marketing

    Watch

    Brand Best Practice Briefing

    Securing brand investment: Strategies for convincing the C-Suite

    Watch

    Commcercial Marketer Best Practice Briefing

    Develop an impactful strategy as a commercial marketer.

    Watch

    Artificial Intelligence Best Practice Recording

    Ai in Action!

    Watch

    Artificial Intelligence Best Practice Recording

    AI: The good, the bad, and the ugly.

    Watch

    Ready for more confident decision-making?

    Join the B2B marketing leaders and teams using Propolis to help deliver stronger commercial results.

    The number one go-to-resource for B2B marketers across the globe