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    B2B Marketing

    What we offer

    Skills & learning

    Propolis membership is built to boost capability and confidence across your whole marketing team, from strategy to execution. Being a member gives you access to a goldmine of specialist B2B marketing training courses, skills development tools and learning resources.

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    Learning resources

    Everything you need to keep learning

    • Live and on-demand training
    • The need-to-know
    • Templates & frameworks
    • Award-winning case studies
    • Webinars & event sessions

    Live and on-demand training, built for B2B marketers

    From foundational skills to advanced strategy, our training courses are designed and delivered by industry experts, so your team can learn what matters, when they need it.

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    Member only

    The need-to-know, distilled by experts

    Live, expert-led briefing sessions covering strategy, trends, tools and tactics, so you are always ahead of the curve.

    Member only

    Templates & frameworks

    Skip the blank page. Plan campaigns and structure strategy with tools built on what actually works.

    Member only

    Award-winning case studies

    Get under the hood of award-winning marketing campaigns: the strategy, execution and results behind them.

    Member only

    Webinars & on-demand event sessions

    Join marketing leaders tackling the biggest challenges in B2B and catch up on exclusive expert-led sessions from our industry-leading conferences.

    The need-to-know, distilled by experts

    Best practice briefings

    Commcercial Marketer Best Practice Briefing

    A guide to overcoming the biggest challenges to becoming a commercial marketer.

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    ABM Best Practice Briefing

    Learn How ABM Can Help You Align Sales and Marketing

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    Brand Best Practice Briefing

    Strategic B2B brand management: Choosing between refresh, audit, and rebrand

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    Brand Best Practice Briefing

    Securing brand investment: Strategies for convincing the C-Suite

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    Commcercial Marketer Best Practice Briefing

    Develop an impactful strategy as a commercial marketer.

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    Artificial Intelligence Best Practice Recording

    Ai in Action!

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    Artificial Intelligence Best Practice Recording

    AI: The good, the bad, and the ugly.

    Watch

    On-demand training

    ABM 101: On-demand Training

    In this training course, we’ll provide you and your team with an introduction to ABM. What does it consist of? Who do you need to target? What processes can you put in place, and what results does it deliver?

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    AI 101: On-demand Training

    In this course, Steve Mudd, our Propolis AI Expert, will walk you through how you can use AI in your business. He’ll provide top tips for getting started in the most common AI use cases, provide examples of best-in-class use of AI, and outline some of the biggest risks you need to be aware of.

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    Understanding the fundamentals of B2B branding

    Darren Coleman, our Propolis Brand Expert, breaks down the power of brand in this on-demand course. Learn what ‘brand’ truly means, how to leverage it for measurable growth, and how to make a compelling case for investment at the board level.

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    What it takes to be a Commercial Marketer

    In this course, Georgie Gilmore, our Propolis Expert for Strategy & Channel Partner Marketing, will walk you through the importance of becoming a commercial marketer. This course will outline what we mean by the term ‘commercial marketer’, the common obstacles, and the five key priorities you can start focusing on, today.

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    Training calendar

    Upcoming training courses

    1. 12 Oct 2026Emerging Marketing Leaders Program
    2. 11 Nov 2026NextAI Writing Fundamentals for B2B Marketers
    3. 02 Dec 2026Becoming a Commercial Marketer
    4. 03 Feb 2027B2B Copywriting Training
    5. 10 Feb 2027ABM Essentials Training
    6. 10 Mar 2027B2B Content Marketing Mastery

    Emerging Marketing Leaders Program

    Develop the leadership skills, strategic thinking, and personal confidence to step up and thrive as a marketing leader.

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    AI Writing Fundamentals for B2B Marketers

    Learn how to use AI writing tools confidently, accurately, and without putting your brand at risk.

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    Becoming a Commercial Marketer

    Build the skills and confidence to position marketing as a strategic, revenue-driving function.

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    B2B Copywriting Training

    Write clearer, more compelling B2B marketing copy, and get better results from every format you work in.

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    ABM Essentials Training

    Get the knowledge and frameworks to build and run an effective ABM program in your organization.

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    B2B Content Marketing Mastery

    Build a smarter B2B content strategy and develop the skills to execute it consistently and measure what it delivers.

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    See full training calendar

    Delegate feedback

    What delegates say

    “Robert is a fantastic facilitator of the course, and his style made the course topic more personal. The case studies were awesome!”
    Senior Director, GTM Strategy and Solutions, AMERPax8
    “The course included practical considerations and examples along with open conversation between other delegates. It was good to assess current areas of focus and reflect on the balance of each to focus on the right things to drive commercialisation.”
    Marketing DirectorCloud Direct

    All of this. Included in your membership.

    Training, templates, briefings, webinars and case studies: every resource on this page is included as standard with Propolis membership. No extra cost, no separate sign-up.

    Ready for more confident decision-making?

    Join the B2B marketing leaders and teams using Propolis to help deliver stronger commercial results.

    The number one go-to-resource for B2B marketers across the globe